Brief: Branding project for a campaign. 

This campaign draws attention to the Weymouth Compressor Station. The facility re-pressurizes gas as it moves from Pennsylvania to Eastern Canada. Compressor Stations emit dangerous levels of toxic carcinogenic chemicals that have been linked to cancer and other health issues. The facility is a hazard to the surrounding community. 

The logo and resulting outputs are meant to be accessible and engaging. Often environmental media can be intimidating, complicated, or polarizing. The playfulness of the logo and color palette (and name!) lends itself to be well received by a broad audience.